Federico Suárez has developed a passion for the cinema and photography since a very young age. With a degree in Image & Sound Design he has made countless commercials (Quilmes, Movistar, Nivea, Heineken, Disney, Air New Zeland, among others). He also directed several TV series, documentaries, and content for television. Always understanding the importance of digital content, and its changing formats and display forms. That part of his career enabled him to interpret those new languages and take them to the world of commercials, generating constant feedback between content and advertising. Outstanding features of his work are aesthetics, teamwork, energy and humor. He is eager, diverse, multidisciplinary, Professor of photography at the University, curious reader and music lover.