Rodrigo Minguez is a "Brazilian-Argentine" director who definitely cannot be labeled as a director of only one style. He began his audiovisual career doing animations and editing. Today he presents a portfolio full of films that he directed in Brazil and abroad. Beauty, documentary, storytelling, humor, are some examples found in his reel. With an artistic soul and a restless mind, he defends that all memorable advertising knows how to get payed attention of its viewers, whether it is entertaining, informing or inspiring.